Chip Ganassi Racing

Social Media Campaign

Studio: Prairie+Forge Creative Group
Creative Director: Darius Thomas
Lead Designer: Zackery McTavish
Designer: Wilson Allen

The direction and aesthetic qualities were established by the Creative Director and Lead Designer. I assisted in layout, photo selection, and finding dynamic ways to combine images such as the sharp angular approach below.

Wilson Allen Portfolio Image

These angles create a cinematic feeling that echos the dramatic perspectives of comic book layouts.

Wilson Allen Portfolio Image

The team cut out parts of the background scenery to give an attention grabbing three-dimensionality to the drivers and their cars.

Wilson Allen Portfolio Image

 

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